MEDIA TRAINING
I’m a five-time Emmy award-winning journalist who can help you talk to the media…and get results.
I customize every training and teach you how to speak in your own voice. I’ve worked with100+ executives from CEO’s to beginners in tech, consumer, law, finance, healthcare, non-profits and start-ups.
I’ll teach you how to strategically answer reporters, tell your story and get key messages across in a simple, sophisticated, and understandable way. You’ll learn how to answer tricky, sensitive questions and how to NOT answer them, which is often more important. We’ll also discuss the media landscape, interview techniques and body language.
And we can dive into Presentation and Panel training too. I’ve got you covered.
MESSAGE DEVELOPMENT
Are you telling your company’s story in the strongest possible way?
Are your key messages hitting the bullseye to your intended audience? Can you tell/sell your story so the right people listen and want to invest in your journey or product?
You’ll be able to do all this and more after our intensive sessions.
I’ll help you peel back the layers and uncover your company’s core messages in your own voice and personality. We’ll strategically figure out which key storylines will resonate and stick with your different audiences. And every audience may have different messages.
Together, we’ll discover how to differentiate you from everyone else — and develop a campaign to hit your targets with precision language, nuance and tone.
PUBLIC RELATIONS
A few years ago, I received a great honor – the National PR Media Pro Award by the Bulldog Reporter. I’ve found the key to success, your success, is pitching the right story to the right reporter at the right news outlet at the right time.
Whether it’s pitching Amazon’s Super Bowl commercials or helping a start-up get its first media hit, I straddle the line between journalism and PR, which makes me unique. After 25 years in the news business, I know what reporters want because I know what I wanted. After 10 years in PR, I know what clients want because I’ve gotten them coverage on air, in print or on social media.
We’ll brainstorm about your needs and strategically figure out your “best” story angles. Then we’ll go to work! Please click on the “Results” page above and see what I can do for you.
JODI FLEISIG
MEDIA & PR PROFESSIONAL
Nationally-recognized Communications/Media Professional with extensive experience in strategic planning and marketing, internal/external communication, corporate crisis/issues communication, message development, social media and digital campaigns, executive media training, content creation, events. Innovative and strategic leader.
I’ve worked as a journalist for 25 years at local ABC and CBS TV stations and major newspapers around the country. I spent 10 years as a Senior Executive Producer and Weekend Manager at CNN – I was in the control room during the Sept. 11th terrorist attacks, guilding our global live coverage and was involved in almost every major breaking story during that time.
I then spent 10 years at Porter Novelli Global PR firm as Senior Vice President of Media Strategy and Relations. I dealt wih every kind of media, from pitching Amazon and T-Mobile Super bowl ads to working tightly with companies living through a 24/7 crisis. I’ve worked with Fortune 500 CEO’s and startups leaders, specializing in executive visibility and thought leadership. With my first-hand experience, I know what the media needs to make a great story and what clients must do to deliver a great story that hits its target audience.
AWARD WINNING
• Prestigious team Peabody Awards
• Multiple Emmy Awards
• Bulldog National Media Pro of the Year
EXPERIENCE
• Fmr. CNN Manager, Senior Exec. Producer
• Local TV, print, social & digital experience
• SVP of Media Relations & Strategy at Porter Novelli Global PR
EXECUTIVE TRAINING
• Extensive experience with Fortune 500 executives in tech, healthcare, consumer, financial, non-profits, startups
• Laser focus on executive visibility and thought leadership
STRATEGIC
• Powerful track record of measurable results in fast-paced, pressured environments
• Strategic thinker and decision maker to help solve business problems, attract new business
• Exceptional project management, leadership
My Client Portfolio
Whether it’s executive visibility, thought leadership or pure PR, I’ve worked across many industries to help companies and executives more effectively communicate their messages through the media.
Client Testimonials
Don’t take my word for it – here’s what my clients say:
“Jodi is an absolute media strategy maven. She has an innate ability to find and build stories and then land them with the right outlet based on her deep media relationships. If you are lucky enough to get the chance to work with Jodi, it will be a great experience.”
Dawn Brun
Amazon Alexa
Sr. Director, Public Relations
“Many communications training programs provide technical know-how but don’t provide skills that transcend all aspects of our lives.
Jodi is just what we needed. She energized our team to engage more interactively and visually with our internal and external clients. Now, we are more effective in our presentations to our leadership.”
Burt Fealing
Southwire Company
Executive Vice President, General Counsel and Corporate Secretary
“Jodi and I worked together on a media training to prepare me for a large-scale launch of a digital product, targeting dozens of media outlets across TV, radio and digital. She’s personable, honest and direct with her feedback and the best friend you can have whether you’re working with journalists for the first or the 100th time.”
Sjoerd Gehring
Johnson & Johnson
Global VP of Talent Acquisition & Employee Experience
Where I’ve Placed My Clients
The Right Media Mix Can Make The Difference
